97j77 Privacy Policy
At 97j77, protecting your personal data is a core responsibility. This Privacy Policy explains exactly what information we collect when you use our platform, how we use it, who we may share it with, and what rights you hold over your own data as a player based in Bangladesh.
1. Information We Collect
97j77 collects personal data from you in several ways: directly when you register an account, when you interact with our platform's features, and automatically through the technical systems that power the 97j77 service. We collect only the data that is necessary for the purposes described in this Privacy Policy.
Information you provide directly:
- Registration data: Your full name, date of birth, mobile phone number, email address, and the mobile wallet number (e.g., bKash, Nagad, Rocket, Upay) you use for deposits and withdrawals.
- Identity verification documents: Where required, copies of your National Identity Card (NID), passport, or other government-issued documents, together with any selfie or liveness-check images submitted for verification purposes.
- Financial data: Transaction history including deposit amounts, withdrawal requests, bet amounts, game results and bonus activity associated with your account.
- Communications: The content of any messages, emails or live-chat conversations you have with the 97j77 customer support team, including details of any complaints or disputes you raise.
- Preference data: Responsible gaming settings you configure, such as deposit limits, session time reminders and self-exclusion preferences.
Information collected automatically:
- Device and technical data: Your IP address, device type, operating system, browser type and version, screen resolution, and unique device identifiers.
- Usage and behavioural data: Pages visited on the 97j77 platform, games launched, session duration, click paths, search queries entered, and features accessed.
- Location data: General geographic location inferred from your IP address (country and city level). We do not collect precise GPS-level location data.
- Cookie and tracking data: Data collected via cookies, web beacons and similar technologies as described in the Cookies section of this Policy.
| Data Category | Examples | Source |
|---|---|---|
| Identity | Full name, date of birth, NID / passport number | Provided by you at registration or KYC |
| Contact | Mobile number, email address | Provided by you at registration |
| Financial | bKash / Nagad wallet number, deposit/withdrawal history | Provided by you and generated by platform activity |
| Technical | IP address, device ID, browser fingerprint | Collected automatically via platform systems |
| Behavioural | Games played, session length, betting patterns | Collected automatically via platform analytics |
| Communications | Support chat transcripts, complaint records | Provided by you during support interactions |
2. How We Use Your Data
97j77 uses the personal data we collect for a range of clearly defined purposes. We do not use your data for any purpose that is incompatible with the purposes stated at the time of collection, and we do not sell your personal data to third parties for their own marketing purposes.
- Account management: To create and maintain your 97j77 account, verify your identity and age, process your registration, and enable you to log in securely.
- Service delivery: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay and other accepted payment methods; to enable gameplay across all 97j77 game categories including cricket betting, live casino, slots and fishing games; and to credit bonuses and promotional rewards to your account.
- Legal and regulatory compliance: To carry out Know Your Customer (KYC) identity verification checks, to comply with anti-money laundering (AML) obligations, and to fulfil any reporting requirements applicable to the platform.
- Responsible gaming: To monitor account activity for signs of problem gambling behaviour, to enforce the responsible gaming tools you have activated (such as deposit limits and self-exclusion), and to restrict access to the platform where required under our responsible gaming obligations.
- Customer support: To respond to your support requests, complaints and dispute submissions; to maintain records of interactions for quality assurance and audit purposes.
- Security and fraud prevention: To detect and prevent fraudulent activity, unauthorised account access, bonus abuse, money laundering and other prohibited conduct as defined in the 97j77 Terms and Conditions.
- Platform improvement: To analyse usage patterns, identify technical issues, optimise game performance, and develop new features that improve the overall 97j77 player experience.
- Marketing communications: Where you have provided your consent or where we have a legitimate interest, to send you relevant promotional communications about 97j77 bonuses, new game releases, and seasonal promotions (such as BPL season offers, Eid promotions or Pohela Boishakh specials). You may opt out of marketing communications at any time.
3. Legal Basis for Processing
97j77 processes your personal data on one or more of the following legal grounds, depending on the specific purpose for which the data is used:
| Processing Purpose | Legal Basis |
|---|---|
| Account creation and management | Performance of contract — necessary to provide the 97j77 service you have requested |
| Processing deposits and withdrawals | Performance of contract — necessary to execute financial transactions on your behalf |
| Identity verification (KYC) | Legal obligation — required for AML compliance and age verification |
| Fraud and security monitoring | Legitimate interests — protecting the platform and our players from financial crime |
| Responsible gaming enforcement | Legal obligation and legitimate interests — duty of care to players |
| Marketing communications | Consent — where you have opted in, or legitimate interests where permitted |
| Platform analytics and improvement | Legitimate interests — improving service quality for all players |
| Retaining records for audit | Legal obligation — record-keeping requirements |
Where we rely on legitimate interests as our legal basis, we have assessed those interests against your rights and freedoms and are satisfied that our legitimate interests do not override your fundamental privacy rights in the circumstances. You may object to processing based on legitimate interests at any time by contacting us at [email protected].
4. Data Sharing & Disclosure
97j77 does not sell, rent or trade your personal data to third parties for their own commercial purposes. We may, however, share your personal data with the following categories of recipients where it is necessary and proportionate to do so:
- Payment processors and mobile wallet providers: When you make a deposit or request a withdrawal, your transaction details are shared with the relevant payment processor (e.g., bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank) to the extent necessary to complete the transaction. These providers operate under their own privacy policies and data protection obligations.
- Identity verification and KYC service providers: Third-party vendors who assist with document verification, age checking and liveness detection as part of our KYC and AML compliance obligations.
- Game software providers: Providers of the casino games, sports betting engines and fishing games available on the 97j77 platform (such as Pragmatic Play, Evolution Gaming, Spribe, Ezugi and others) may receive limited technical data (such as session tokens and game round IDs) necessary to deliver game sessions. These providers do not receive your full identity or financial data.
- Technology and infrastructure providers: Cloud hosting, cybersecurity, analytics and customer support technology providers who process data on our behalf under binding data processing agreements that require them to protect your data in accordance with this Policy.
- Legal and regulatory authorities: We may disclose your personal data to law enforcement agencies, regulatory bodies or courts where we are legally required to do so, or where disclosure is necessary to protect the rights, property or safety of 97j77, our players or the public.
- Professional advisors: Lawyers, accountants and auditors acting as service providers to 97j77, subject to professional confidentiality obligations.
5. Cookies & Tracking Technologies
97j77 uses cookies and similar technologies (such as web beacons and local storage) on its platform. Cookies are small text files stored on your device that help us recognise you across sessions, remember your preferences and understand how you interact with our platform.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Essential for platform functionality — session management, login state, security tokens. Cannot be disabled. | Session / up to 24 hours |
| Functional | Remembers your preferences such as language settings, preferred payment method and game lobby filters. | Up to 30 days |
| Analytics | Collects anonymised data on how players navigate the platform — page views, session duration, feature usage — to help us improve the 97j77 experience. | Up to 13 months |
| Security / Fraud | Device fingerprinting and behavioural signals used to detect suspicious activity, multiple-account abuse and bot traffic. | Up to 12 months |
You may control non-essential cookies through your browser settings. Most browsers allow you to block or delete cookies; please refer to your browser's help documentation for instructions. Please note that disabling certain cookies may affect the functionality of the 97j77 platform — for example, you may be required to log in again each session if session cookies are blocked.
6. Data Retention
97j77 retains your personal data only for as long as is necessary for the purposes for which it was collected, or as required to comply with applicable legal and regulatory obligations. The following general retention guidelines apply:
- Active account data: For the full duration of your account being open and active on the 97j77 platform.
- Transaction and financial records: Retained for a minimum of 5 years from the date of the transaction, in accordance with standard AML record-keeping obligations.
- Identity verification documents: Retained for a minimum of 5 years from account closure or from the date the document was submitted, whichever is later.
- Customer support records: Retained for 3 years from the date of the interaction, or longer if the matter relates to an unresolved dispute or legal proceeding.
- Marketing consent records: Retained for as long as you remain a registered player plus 2 years after account closure, to maintain a record of your consent decisions.
- Self-exclusion records: Retained indefinitely to prevent re-registration by self-excluded players — this is a responsible gaming and duty-of-care obligation.
When personal data is no longer required for any of the purposes described in this Policy and no legal obligation requires its retention, 97j77 will securely delete or anonymise the data. Anonymised, aggregated data (from which you cannot be identified) may be retained indefinitely for statistical and business-improvement purposes.
7. Data Security
97j77 takes the security of your personal data seriously and implements a range of technical and organisational measures designed to protect your data against unauthorised access, accidental loss, alteration and destruction. The key security measures in place include:
- SSL/TLS encryption: All data transmitted between your device and the 97j77 platform is encrypted using industry-standard SSL/TLS protocols. Look for the padlock icon in your browser when accessing 97j77.app.
- Encryption at rest: Sensitive data stored on 97j77 servers — including identity documents and payment details — is encrypted at rest using AES-256 encryption.
- Access controls: Access to personal data is restricted on a strict need-to-know basis. 97j77 staff are granted only the minimum level of access required to perform their specific job function.
- Multi-factor authentication: Internal systems that process player data require multi-factor authentication for all staff access.
- Regular security assessments: 97j77 conducts regular security reviews and vulnerability assessments of its platform infrastructure to identify and remediate potential weaknesses.
- Incident response: 97j77 maintains a documented data breach response procedure. In the event of a confirmed data breach that poses a risk to player rights and freedoms, affected players will be notified promptly.
While 97j77 employs robust security measures, no internet-based system can guarantee absolute security. We continuously work to improve our defences and respond rapidly to emerging threats.
8. Your Privacy Rights
As a 97j77 player, you hold a set of rights over your personal data. 97j77 is committed to honouring these rights in a timely and transparent manner. To exercise any of the rights described below, please contact us at [email protected] with the subject line "Privacy Rights Request", including your registered mobile number and a clear description of your request.
- Right to Access: You have the right to request a copy of the personal data 97j77 holds about you and to receive information about how it is being used. We will respond to access requests within 30 days.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it. Minor corrections (such as a phone number update) can often be made directly in your account settings panel.
- Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected and where no overriding legal obligation requires its retention. Please note that certain data (particularly transaction records and KYC documents) must be retained for the periods described in the Data Retention section and cannot be deleted on request.
- Right to Restrict Processing: You may request that we restrict the processing of your data in certain circumstances — for example, while you contest the accuracy of data we hold, or while an objection to processing is being evaluated.
- Right to Data Portability: Where processing is based on your consent or on the performance of a contract, you may request that we provide your personal data to you in a structured, commonly used, machine-readable format.
- Right to Object: You have the right to object to processing of your personal data where we rely on legitimate interests as our legal basis. You also have an absolute right to object to the use of your data for direct marketing purposes at any time.
- Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.
9. Children's Privacy
97j77 is strictly an 18+ platform. We do not knowingly collect, store or process personal data from individuals under the age of 18. Our registration process includes age verification steps designed to prevent minors from creating accounts, and we conduct additional checks as part of our KYC procedures.
If you are a parent or guardian and you believe that your child has provided personal data to 97j77 and created an account without authorisation, please contact us immediately at [email protected]. We will investigate the matter promptly, close the account and delete all personal data associated with it as quickly as reasonably practicable, subject to any legal retention obligations.
10. Changes to This Policy
97j77 may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or platform features. When we make material changes to this Policy, we will update the "Last Updated" date at the top of this document and, where appropriate, notify registered players by email or via an on-platform notification.
We encourage you to review this Privacy Policy periodically to stay informed about how 97j77 protects your personal data. Your continued use of the 97j77 platform following the posting of a revised Privacy Policy constitutes your acknowledgement of the changes.
If you have any questions, concerns or requests relating to this Privacy Policy or to how 97j77 handles your personal data, please contact our support team at [email protected]. We aim to respond to all privacy-related enquiries within 5 business days (Bangladesh Standard Time, UTC+6).
How 97j77 Protects Your Privacy
From the moment you register to every deposit and game session, your personal data is handled with care, transparency and purpose — here is what that means in practice.
End-to-End Encryption
Every data point you share with 97j77 — from your NID scan to your bKash wallet number — is protected by SSL/TLS in transit and AES-256 encryption at rest on our secured servers.
Minimal Data Collection
97j77 collects only the data genuinely required to deliver our service and meet compliance obligations. We do not build advertising profiles or sell your information to data brokers.
Your Consent, Your Control
Marketing communications require your explicit consent and can be withdrawn at any time. Responsible gaming preferences — including data-related limits — are always under your direct control in account settings.
No Third-Party Ad Tracking
97j77 does not use cross-site advertising cookies or share your behavioural data with advertising networks. Our analytics are first-party and used solely for platform improvement.
Clear Retention Timelines
We define explicit retention periods for every category of data we hold. When data is no longer needed, it is securely deleted or anonymised — not held indefinitely without purpose.
Dedicated Privacy Support
Our support team is available 24/7 at Bangladesh Standard Time (UTC+6) to handle data access requests, rectification requests and any privacy concern you raise — with a committed 30-day response window.
Your Privacy Is Protected — Now Enjoy the Game
With a clear understanding of how 97j77 handles your data, explore our full range of cricket betting, live casino, slots and fishing games — all secured for Bangladesh players. 18+ only. Play responsibly.